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Tuscany's Principe di Piemonte Wants To Gift You The Med


Does getting free access to the beach at your beach hotel sound like it should be a given? You obviously haven’t been to Italy. Il bel paese is also the land of privatized sand, and even when your hotel owns a strip of it, there’s no guarantee it’ll include access in the room rate.
Which is why the summer deal just announced by the Principe di Piemonte in Viareggio, on the Tuscan coast, is actually a good one. Viareggio has a spectacular beach, but it’s practically all private. Not even the Principe – the best hotel in town – has its own beach, though it does have access to one, and normally charges each guest €35 ($47) per day to enter.
From today until 31 August, though, if you stay for at least three nights, they’ll cover the beach cost: entry, one sunshade, two deckchairs and one sunlounger. You also get access to a seawater pool, but why would you need that when the Mediterranean is right there, sparkling at you?
A room at the Principe tonight will set you back €180 ($242) – which really isn’t bad for a five star beach hotel in peak season. If you want to put that saved beach money to good use, sea view rooms start at €220 ($296).

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